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Web | LeapFrog School
EDUCATIONAL TOYS & GAMES
LeapFrog School came to Blue Coast Web at an early stage of an entire redesign of its public facing site. We applied the new look and feel to everything from unique landing pages to general page templates, focusing attention on creating a more navigable, logical user experience. We recently redesigned LeapFrog School's homepage.
Personal Roles:
- - Designer & Project Manager
- - Responsible for running all creative, design, and scheduling aspects of the projects
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Web | Rapt Inc.
THE LEADING PROVIDER OF MEDIA MONETIZATION SOLUTIONS
Rapt has been a long standing client of BCW, and wished to update, refresh, and extend their brand by rethinking and redesigning their web presence and suite of collateral elements. They were looking to create a new look and feel that was more professional, modern, clean, and ‘ahead of the curve.’ Unfortunate for us, but very fortune for Rapt, Rapt was purchased by Microsoft – which ended the project shortly after we created the initial site concepts.
Personal Roles:
- - Designed initial site concept
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Web | Cholestech Corporation
MEDICAL DIAGNOSTIC TOOLS
Cholestech contracted BCW to create a more modern and engaging interactive presence for the company. The greatest challenge was to address three very different audiences (Providers, Distributors, Investors), each with very different goals.
Personal Roles:
- - Designer & Project Manager
- - Developed Information Architecture & Wireframes
- - Designed second level pages based on selected site concept
- - Produced all graphics and managed development
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Web | Lattice Engines
BUSINESS OPTIMIZATION SOLUTIONS
Lattice Engines offers solutions blending consulting and software to optimize their clients' business performance. They came to BCW looking for a brand to represent the company as fresh and sophisticated, and to communicate the power of their complex solutions.
Personal Roles:
- - Designer & Project Manager
- - Designed site concept
- - Developed Information Architecture & Wireframes
- - Responsible for running all creative, design, and scheduling aspects of the project
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Web | Decision Lens
DECISION ORGANIZING SOFTWARE
Blue Coast Web was commissioned by Decision Lens to rebrand its company and create a professional site with unique character, to represent the growing company and appeal to its sophisticated clientele, which includes the U.S. Department of Defense and eBay.
Personal Roles:
- - Designer & Project Manager
- - Developed Information Architecture & Wireframes
- - Designed second level pages for the web site
- - Authored Creative Brief documenting and directing the brand
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Web | Decision Lens
DECISION LENS WEB APPLICATION
Decision Lens was so pleased with the outcome of its public site that we were asked to update the UI of their web-based application as well. This has been an on-going collaboration and the application is currently being developed in Flex.
Personal Roles:
- - Designer & Project Manager
- - Created a new visual design and restructured user interfaces to create a more engaging and user-friendly application
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Web | Zvents
ONLINE LOCAL SEARCH AND ADVERTISING NETWORK
Zvents came to BCW in 2005, as brand new company, with the goal of creating a product that was a competitive and intelligent public site. They desired an energetic and segment-neutral site that would be highly recognizable and appeal to a broad demographic. BCW created a competitive brand, with a mark that would stand out in a variety of online and offline environments, as well as concepted the original user experience for the site.
Personal Roles:
- - Designer & Project Manager
- - Authored Creative Brief documenting and directing the brand
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Web | Objectiva Software
OFFSHORE SOFTWARE DEVELOPMENT
Objectiva came to BCW with the desire to update the visual design of its site, refocus its messaging to emphasize partnership, and more explicitly promote the services it offers and the industries it serves.
Personal Roles:
- - Designer & Project Manager
- - Designed selected site concept
- - Developed Information Architecture & Wireframes
- - Responsible for running all creative, design, and scheduling aspects of the project
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Web | Dancing Coyote Wines
CALIFORNIA WINERY
BCW designed a site communicating the personality of Dancing Coyote Wines and the family that runs it. The original goal of the site was to provide users with a way of learning more about the company and specific details about the wines. As the company continued to grow, BCW worked with Dancing Coyote to add a complete online shopping experience for those wishing to purchase wine online.
Personal Roles:
- - Visual and User Experience Designer
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Web | 1445 San Antonio Road
PROPERTY SHOWCASE
The property at 1445 San Antonio Road was going on the market, undeveloped, but with infrastructure in place and architectural plans and permits to build a beautiful home. The realtor selling the property desired a site that would showcase the majestic land as well as the potential to build, and the progress that had already been made.
Personal Roles:
- - Created the visual design and interaction for the site
- - Responsible for running all creative, design, and scheduling aspects of the project from start to finish
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Print | Gamut USA
MOUNTAIN BIKE CHAINGUIDES
Full Page Advertisement & Soft Goods Brochure
Gamut USA has created a complete line of specialized chainguides designed for the varying disciplines of the mountain bike market. They were looking to represent the brand with a simple, but sleek full page advertisement in an establish mountain biking magazine, and a marketing brochure for Gamut’s soft goods.
Personal Roles:
- - Designer
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Print | Rapt, Inc.
PRICE OPTIMIZATION SERVICES & SOFTWARE
Folder & Marketing Collateral
Blue Coast Web was hired by Rapt to rebrand the company and increase brand awareness in the marketplace. When BCW had completed the design for Rapt's new website, we began work on updating Rapt's collateral and client-facing presentations so Rapt's revamped visual identity would be consistently launched to the marketplace.
Personal Roles:
- - Designer
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Print | SignalDemand
MARGIN OPTIMIZATION SOFTWARE
White Paper Layout & Illustration
While in the process of re-launching SignalDemand's website with an updated look and feel, BCW worked to redesign their collateral as well. The goals of the white paper design were to make complex concepts more transparent, and to communicate the value of the information presented to the customer. We achieved these goals with organized, hierarchical layouts, and custom illustrations.
Personal Roles:
- - Designer
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Identity | Studio G Design
INTERIOR DESIGN
Logo and stationary system for the newly established interior architecture and design firm, Studio G Design. The firm was looking for a mark that was clean and modern, but with a classic feel that would not quickly become outdated.
Personal Roles:
- - Designer & Project Manager
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Identity | Elizabeth Everdell Garden Design
LANDSCAPE ARCHITECTURE
Modernized and streamlined EEGD’s mark, the garden gate, that had been representing the firm for years. The goal was to create a more established and refined logo without losing the friendly, approachable feel of the gate. The logo was then applied to a letterpressed stationary system.
Personal Roles:
- - Designer & Project Manager